Advertisers in search of casual gaming inventory have a new ad network to try, as Gamers Media has gone live.
The New York-based ad network runs ads across more than 40 gaming
properties including BigFishGames and Gamesville, reaching a reported 20 million unique visitors per month. Ad formats include banners, video, in-game, advergame and sponsorship options. Gamers Media
is backed by Jay Gould, a former owner of the video social network Bolt.com, and runs on Adify's Build Your Own Network (BYON) platform.
"Online casual gaming is exploding. There are now 80+
million casual gamers in the U.S., which represents 40+% of the U.S. online population," Gould said. "And Gamers Media provides advertisers with an alternative beyond the limited large-scale casual
game portals that currently exist."