Hennagin Joins GSD&M Idea City To Lead Direct Services

  • February 27, 2008
David Hennagin joins GSD&M Idea City as senior vice president, direct services, to lead the agency's growing direct response marketing group. The position is expanding to integrate both offline and interactive direct marketing efforts for clients.

Hennagin brings more than 20 years of experience to the position where he will be responsible for expanding and integrating both offline and interactive direct marketing efforts for clients including AT&T, NCL, the U.S. Air Force and Southwest Airlines.

Hennagin comes to Idea City from Bernstein-Rein Advertising in Kansas City. He previously spent seven years at DDB Worldwide, Los Angeles as managing director of its direct response marketing division, and eight years with TBWA Chiat/Day, also in Los Angeles. His client experience includes USAA, Time Warner Cable, T-Rowe Price, Ameriquest Mortgage Company, Kia Motors America, Payless Shoes, Southern California Edison, Nissan Motor Corporation and Infiniti, among many others.

--Tanya Irwin

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