In what could be the next significant deal to acquire a digital advertising shop, London-based i-Level is in talks with both AKQA and Aegis Group's Isobar unit, reports
Marketing Week. The
British trade magazine speculated that WPP Group might also be among the potential suitors for the shop, which reportedly is asking $80 million, though the sale of a strategic stake is another
alternative. British paper
The Daily Telegraph first reported on the potential sale of i-Level in January and said the nine-year-old digital shop had retained Ingenious Media Active Capital
Ltd. to advise on its strategic options, including a sale that could fetch upwards of $200 million.
