Political ads are ad juice to local TV stations. But the E.W. Scripps Co. is making an exception. Again. The media company is launching Democracy 2008, which gives political candidates free airtime at
its nine-network TV stations in the 30 days before the general election in November. The stations do the same during the 30 days preceding the primaries. Scripps implemented a similar free airtime
policy during the national elections in 2000, 2002, 2004 and 2006. Internet sites operated by Scripps TV stations will feature election-related content labeled "Democracy 2008" that will include
candidate positions on issues, voter registration information, etc. Links to candidate Web sites will be included when available.
