• February 28, 2008

The SoBe Lizards will be in New York's Times Square.

The Pepsi water brand will have the Michael Jacksonesque reptiles, whose dance routine was introduced during the recent Super Bowl broadcast, on video walls starting March 19 and on a billboard at Seventh and 47th Street later in the month.

The New York effort is the beginning of a national outdoor video and billboard campaign hitting major U.S. markets, per the company.

--Karl Greenberg