• February 28, 2008

Ad technology firm EyeWonder has opened a new office in Amsterdam under Marcel Udo, appointed as the company's managing director for Europe.

Udo was most recently sales director for ilse media, a division of Sanoma WSOY, one of the Netherlands' top online publishers. Before that, he led the online sales division for De Telegraaf, the largest Dutch newspaper.

Udo also serves as vice chairman for IAB Netherlands. In addition to the Netherlands, EyeWonder also has a presence in Europe in the U.K., Ireland and Germany. EyeWonder acquired German firm vivendi interactive last September.

--Mark Walsh