Online Yellow Pages Usage Up

  • February 28, 2008
Internet Yellow Pages (IYPs) accounted for over half (51%) of all local searches online in December 2007, according to data from the Yellow Pages Association (by way of comScore).

On average, 73 million searchers used an IYP each month in 2007, up 16% from the previous year. Meanwhile, print usage remained relatively unchanged from 2006.

"The Yellow Pages medium is still a go-to resource for ready-to-buy consumers," said Neg Norton, president of the YPA. "Overall Yellow Pages usage increased in 2007 as Internet use continues to grow and print usage stabilizes."

--Tameka Kee

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