• February 28, 2008

Microsoft on Wednesday announced the acquisition of an Israeli advertising technology startup called YaData.

Terms of the deal were not disclosed. Israeli daily business newspaper Globes is reporting that YaData went for between $20 million and $30 million.

YaData's technology, which Microsoft is expected to implement, is designed to help advertisers discover original customer segments online. YaData, founded in July 2006, is headquartered in Tel Aviv, Israel and has received funding from Israeli venture capital funds Giza and Ofer Hi-Tech.

--Gavin O'Malley