Anheuser Sponsors Ultimate Fighting Championship

  • February 29, 2008
Anheuser-Busch will be the exclusive beer sponsor for the Ultimate Fighting Championship, the premiere mixed martial arts organization.

Beginning with UFC 84: ILL WILL, live from MGM Grand Garden Arena in Las Vegas on May 24, Bud Light signage will appear on the Octagon center mat, on its vertical bumpers during each of the UFC's 10 or more annual pay-per-view events, and featured prominently during UFC press conferences and weigh-in events.

Bud Light will be the presenting sponsor of two UFC pay-per-view events annually and serve as the official beer sponsor of the four or more UFC Fight Nights.

In addition, beginning June 1, Bud Light will appear as the official beer sponsor of World Extreme Cagefighting events broadcast live on Versus network. The WEC brand, also owned by Zuffa, LLC, is the second-largest mixed martial arts organization in the world and features championship divisions in lighter weight classes.

--Nina M. Lentini

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