• John W. Ellis , Thursday, February 28, 2008 5:30 PM

"There is no doubt that link building is a huge factor in gaining search rankings," says John Ellis. "However, many Web marketers forget to practice quality link-building tactics on their own site."

Before you go after the local high school, the Chamber of Commerce, or even a prominent blogger in your niche, make sure that your site is full of link-worthy content. This includes fresh, relevant text and images that are easy to navigate.

Ellis also says that the way you draw attention to links--by highlighting logical keywords and not using a "click here" marker--can go a long way to ensuring that your links will be effective without degrading the user experience.

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