Greg Laptevsky lists some steps you can take to prevent that from happening, as well as what to do if you get scammed. "Run keywords weekly and look beyond
the first page," Laptevsky says, as "many advertisers tend to ignore keywords that are not in their top 50 list." Run reports to see if there are any unfamiliar ads in your account, and keep track of
your average spend to see if there's an unnatural spike. And always change your passwords each month.
If your account does get hacked, notify your contact at the search engine immediately. They'll investigate and get back to you with a resolution. "Be sure to stay on top of all requests from the engine's support teams and promptly respond to all messages," Laptevsky says. "After all, it's your fault somebody hijacked your pay-per-click account."