• March 12, 2008

The company's Coke Zero brand is behind the placement of four basketball fanatics chosen in a contest to take up residence Sunday at "CokeZeroVille" beneath the official giant Coke Zero NCAA Tournament Bracket at the Henry B. Gonzalez Convention Center in San Antonio.

They will live in a 40-foot branded motorcoach outfitted with six TVs, where they will follow every NCAA Division I Men's Basketball Championship while maintaining a daily blog at ncaa.com.

If the fans are able to persevere during their three-week assignment of late nights and endless tournament consumption, former University of Arizona student-athlete, Sean Elliott, will escort them to the Alamodome on April 5, where they will watch the semifinal from prime lower-level seats.

--Nina M. Lentini