• May 29, 2003

Major Broadcasting Cable Network announced an exclusive, five-year sports coverage agreement with the Southwestern Athletic Conference. The deal makes MBC the official cable carrier for all SWAC games. Beginning in the fall, MBC Network will air 25 SWAC games for the 2003-04 football and basketball seasons.

"Except for a few select games and championships, black college sports has not had a consistent presence on broadcast nor cable television," said Willie E. Gary, chairman and CEO of MBC Network. "That is why this partnership is a natural fit. MBC's commitment to provide quality programming to urban families will be enhanced by this agreement. MBC will not only bring to viewers exclusive football games and in-depth sports coverage, but we will take viewers beyond the playing field and inside halls of these historic institutions."