Adsertion Network Joins Arbitron's Internet Broadcast Ratings

  • May 29, 2003
The Adsertion Network, an Internet radio advertising sales organization, has joined Arbitron's Internet Broadcast Ratings. The network was ranked the number five Internet Broadcast Network with 1,209,314 hours of Total Time Spent Listening (TTSL) - the sum total of hours tuned by listeners to a given station or network - for the week of May 12. Live365 was ranked the number one Internet Broadcast Network with 3,160,752 hours of TTSL. LAUNCH, the music destination on Yahoo!, was ranked number two with 3,096,631 hours of TTSL. Chaincast/StreamAudio was ranked number three with 1,623,812 hours of TTSL. MUSICMATCH Artist Match was ranked number one with 335,350 hours of TTSL. JazzFM was ranked number two with 251,737 hours of TTSL. Virgin Radio was ranked number three with 247,702 hours of TTSL. Additional data from the report:

  • The peak listening day was Wednesday, May 14, with 19% of the week's online listening.

  • 77% of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time.

  • 12% of the week's total listening took place during the weekend.

  • 85% of the measured listeners were between the ages of 18 and 54.

  • 70% of listeners were men; 30% were women.

  • In the U.S., 34% of listeners resided in the South; 30% in the West; 18% in the Northeast; and 18% in the Midwest.
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