Madonna's New Single To Debut In New Sunsilk Ad

Madonna, whose new album "Hard Candy" is scheduled for an April 29 release, will debut her first single, "4 Minutes," today in a new Sunsilk commercial.

The pop artist and superstar originally appeared in the first Sunsilk "Life Can't Wait" campaign alongside Marilyn Monroe and Shakira, but she will now be the sole focus of the brand's new styling product spot, says Sunsilk maker Unilever.

The spot will trace Madonna's ever-evolving look throughout the years as a means to inspire girls to play around with their current styles--with the help of the new Sunsilk styling aids--and will include the music of Madonna's new single "4 Minutes."

"We're proud to unveil a powerful advertisement that features a truly inspirational icon along with our new styling products," said David Rubin, director of Unilever's U.S. hair care operations, in a statement.

The spot launches advertising for the new Sunsilk Shower to Style collections, including Daring Volume, Captivating Curls, Waves of Envy and Straight to Perfection.

The "Life Can't Wait" campaign launched during the broadcast of Super Bowl XLII on Feb. 3 with a spot that featured three of the world's most iconographic females--Madonna, Shakira and Marilyn Monroe.

Created by DeGrippes Gobe in Paris, the campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl's power of transformation and self expression, Unilever says.

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