• Kelsey Group Blogs, Monday, March 17, 2008 1 PM

The Boston Globe has gone beyond just "porting print news online" for its digital publication strategy--as the newspaper is using search to become a better aggregator of breaking news, local community content and commerce.

The most recent change is tapping Google to power "Federated search" for Boston.com, and testing out all of the solution's innovations, including licensed business listings tied to Google Maps, a white-label run-of-site search, as well as the ability to further monetize content through AdSense.

But before the Google deal, Boston.com added local events listings (and search) through Zvents, as well as multimedia search via Everyzing--a company that transcribes audio content to both track and make it easier to sift through. The one area where Boston.com hasn't fully harnessed the power of search is the local classifieds. Bob Kempf, the property's vice president of product, has said that classifieds are "on the roadmap but not on the immediate roadmap; small business listings very much are core and are on the immediate roadmap."

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