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Trackur: Managing Your Online Reputation Through Search

Stoney deGeyter reviews Trackur, the latest online reputation management tool that aims to "go beyond Google content" for tracking keywords (like a company's brand or employees' names). Trackur sifts through images, blogs, videos and social media applications like Twitter and Digg, and delivers the constantly updated results via email or RSS feed.

During deGeyter's trial run, Trackur produced significantly fewer results than a standard "Google Alerts" search. As deGeyter says, a Trackur search for his own name only produced 22 search results dating back to March 2007, while "a Google search for my name produces about 35,000 results." In terms of blog and video content, Trackur also found fewer instances of online usage than a Google search as well--leading deGeyter to conclude that "Ultimately, Trackur didn't give me anything I didn't already know about"--a factor that makes the $88-$388 monthly price stag seem a little steep.

Still, Andy Beal, the online marketing guru behind Trackur, followed up in the post's comment stream to defend the power of the tool, saying: "When you first run Trackur, we show you a sample of what we've discovered on the web. If you save the search and let Trackur continue to monitor, that's when you'll see its full power at work-monitoring 99% of the web for future mentions. I hope that explains the difference between Trackur and Google."

Read the whole story at E-Marketing Performance »

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