With the launch of CBS Local Ad Network, the CBS Television Stations will syndicate local news widgets that will deliver real-time news fees on the local partner sites 24 hours a day.
Each widget will contain a banner advertisement. Major advertisers have already signed on. AT&T is partnering with WBBM Chicago, KCBS Los Angeles, KCAL Los Angeles. North Texas Honda Dealers has inked a deal with KTVT Dallas, and Liberty Mutual Insurance has signed with WBZ Boston.
CBS said its stations now supply marketers with "the ability to broadly and efficiently reach a local audience, while remaining attached to CBS station brand and content."
Local news Web sites will get a piece of the advertising revenue. CBS stations will sell all the ad time. The CBS Local Ad Network has hired SyndiGo, a new division of Seevast Corp., which provides advertising networks and network enabling services.
The CBS Local Ad Network has already been launched in CBS-owned stations in Boston, Dallas/Fort Worth, San Francisco, Denver and Chicago. Over the next several weeks, markets in New York, Los Angeles, Philadelphia, Minneapolis-St. Paul, Miami, Sacramento, Pittsburgh and Baltimore will be added.