The National Kidney Foundation will honor Charles B. "Chuck" Fruit, senior advisor, marketing, strategy and innovation for The Coca-Cola Company, at its second annual Springtime in New York benefit
reception on April 10. Immediate Past Chairman of the National Kidney Foundation, Fruit is one of the marketing industry's most respected executives. He served as vice president of corporate media and
sports marketing at Anheuser-Busch, Inc. prior to joining Coca-Cola. Fruit has lived with kidney disease since childhood, and received a kidney transplant 22 years ago.