Nestle's Purina Brand Launches Online Promotion

  • March 19, 2008
Purina Dog Chow invites dog lovers to go to until April 28 to upload a photo of their favorite canine.

On June 19, uploaded photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in Times Square, giving each pooch face time in one of America's most famous intersections. The digital displays will be simulcast at

Those who register with Long Live Your Dog create a home page for their dog, and upload an original photo will also have a chance to win a trip to New York City to see their dog's image featured on the big screen in person. The trip includes a five-day, four-night getaway with one guest and the picture-perfect pooch.

--Nina M. Lentini

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