• March 20, 2008

John Deere's Worldwide Commercial & Consumer Equipment Division is launching a spring campaign, "Everything we've learned goes into everything we do."

The effort, via Austin, Texas-based GSD&M Idea City, keeps the tag, "Nothing Runs Like A Deere."

The campaign, comprising TV and interactive elements, uses the theme line: "Everything We Learn Goes Into Everything We Do," per the Cary, N.C.-based company.

One of several ads shows images of John Deere products at work. The online creative focuses on retail, with interactive Web banners that click through to a residential site, featuring a virtual dealer who provides an overview of the brand's residential product portfolio. Print follows the TV ads' product focus.

--Nina M. Lentini