Ford CEO Alan Mulally has been trying to push a unified global brand message but before that
happens, says one company insider, "we have to stop the bleeding in North America." Farley came to Ford from Toyota last fall, and "Drive One" sounds more retail-oriented. That's no accident as Farley
has been working closely with dealers to give them more ad dollars at the local level -- and they have had a lot of input for the new campaign.
Farley is also shifting a lot of marketing money previously spent nationally to dealers and sales regions.
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