• March 21, 2008

Aéropostale, Inc has selected Coremetrics to centralize its online analytics and marketing functions in a single environment.

The company is integrating Coremetrics with its GSI Commerce platform to gain deeper insight into visitor behavior and the performance of various elements of the site. Coremetrics also will integrate with Aéropostale's email service provider.

A mall-based, specialty retailer of casual apparel and accessories, Aéropostale targets 14- to-17-year-old young women and men.

--Tanya Irwin