360i.com announced today that it was selected by Mpower Communications Corporation as interactive agency of record. 360i.com will provide strategic planning, email management, creative development,
media planning and buying, and search engine management to Mpower. The national campaign, which launches Friday, July 7, will generate small business prospects for Mpower's consolidated broadband
communication services. The campaign will leverage rich media, including a webfomercial, a series of online-exclusive digitally-streamed spots.
