Nickelodeon/MTVN's Kids and Family group has launched three mobile Web sites. Each of its target demos will receive attention: wap.nick.com will feature content aimed at young kids, wap.the-n.com aims
for tweens and teens and www.parentsconnect.com targets parents. The kids get games, features, blogs. Nick hopes to capitalize on a reported 16.3 million page views and an average monthly traffic
increase of 75% across its other combined mobile Web properties.