• March 25, 2008

Zeta Interactive has opened new offices in New York and Tampa, Florida. The full-service interactive shop, which includes email, search, social media, Web site development and creative services, was formed in November 2007 after Zustek Interactive's acquisition of Adverb Media.

The New York office will serve as has Zeta Interactive's headquarters, housing a large portion of the agency's sales and operations staff, including senior execs like CEO Al DiGuido and CFO Bob Napor. Meanwhile, in Tampa, Carla McLeod, the agency's CMO, will lead the marketing services team.

According to DiGuido, the offices were opened in response to the company's expanding client base--including the recent pickups of Allergan/Botox and The Weather Channel. "By having a centralized home-base, as well as a strong presence near our large and growing client base in the Southeast, our team is able to collaborate in real-time, allowing for maximum service to our customers," DiGuido said.

--Tameka Ke