P&G Buys Frederic Fekkai & Co.

  • March 26, 2008
Procter & Gamble, marketer of such humble hair care brands as Clairol and Nice 'n' Easy, is taking its tastes uptown.

The company says it will acquire Frederic Fekkai & Co., for an undisclosed sum. Fekkai, headquartered in New York, markets shampoos, conditioners and hair treatments, and also operates salons.

The brand is currently owned by Catterton Partners, based in Greenwich, Conn.

--Sarah Mahoney

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