• June 4, 2003

AccuWeather.com on Wednesday announced a partnership with SilkRoad Technology, Inc. to offer AccuWeather.com iSight weather cameras that provide glimpses of current weather in locations around the world, as well as advertising and sponsorship opportunities for media partners. Fully interactive and designed to entice and engage the user, iSight weather cameras show live, real-time views of a specific location. The advertising and sponsorship opportunities offered by the AccuWeather.com iSight cameras, company officials say, should be especially appealing to media outlets such as television stations and newspapers, which use their websites to attract a wider audience. They are also ideal for service establishments such as hotels, resorts and clubs, which can place an iSight camera on site at their location and reach potential customers by showing enticing real-time views of their attractive surroundings. Each location will feature opportunities for sponsors to promote their location on the iSight network on AccuWeather.com and with AccuWeather.com's network partners- which include Yahoo!, CompuServe and Netscape- through a customizable advertisement on the camera's right-hand rail.