• March 27, 2008

E-commerce Web site startup NetShops has hired former Google exec Ash ElDifrawi as its first chief marketing officer.

ElDifrawi will now be responsible for management of NetShops' overall marketing strategy, including online marketing, search engine optimization, brand marketing, strategic planning and corporate communications.

ElDifrawi previously led brand advertising efforts for Google and YouTube, managing a team of over 60 marketing, operations and sales professionals out of the company's Chicago office.

He was also the architect of the Google Brand Accelerator, a cross-functional organization focused on delivering relevant display and video online advertising to top brand advertisers.

--Gavin O'Malley