• March 27, 2008

Publicis Groupe is rebranding Solutions, the India and Singapore-based marketing services arm of Publicis Groupe, as Solutions| Digitas. This strategic development marks the next step in the international deployment of the Digitas global network.

Under the new structure, Solutions | Digitas will be led by Solutions' founders, Srikant Sastri, managing director, and Kanika Mathur, director and president. The two will report to Alan Rutherford, CEO of Digitas Global.

Solutions | Digitas will continue to service Solutions' existing clients as well as offering an Indian service for global clients. The new company will also develop its Prodigious division, a stand-alone Digital Asset production company, servicing the Groupe's agencies and their clients. With headquarters in New Delhi, it will operate in six cities in India (Mumbai, Bangalore, Chennai, Hyderabad and Kolkata) as well as in Singapore.

--Tanya Irwin