• April 3, 2008

Inaugural winners of the Green Effie Award, which honors effective eco-marketing, were announced today. Winning campaigns for GE, HSBC and Wal-Mart will receive gold, silver and bronze awards in June.

GE's "Ecomagination Round Two," created by BBDO New York, set out to beat the launch of its iconic campaign and maintain GE's edge in a landscape where credibility and believability are paramount to success.

Wal-Mart's "PSP 2007- Personal Sustainability Project" (in partnership with Saatchi & Saatchi) rallied each Wal-Mart employee to make a small change, called a personal sustainability practice (PSP), in order to play an active role in sustaining the Earth's resources now and for generations to come.

Created by JWT, HSBC's "There's No Small Change" campaign met its objectives, which included generating new accounts, protecting HSBC's environmental credentials and meeting its financial obligations to shareholders.

The Green Effie Award is sponsored by Discovery Communications' network, Planet Green.

--Nina M. Lentini