Digital Elements IP Intelligence Technology Undergoes Testing

  • April 3, 2008
Keynote Systems conducted a third-party, independent test of Digital Element's NetAcuity IP Intelligence technology in order to provide Digital Element clients and prospects with continued confidence in its accuracy.

Keynote Systems tested Digital Element's NetAcuity technology by leveraging its network of 2,400 measurement computers across the globe. Digital Element provided an exact match for every IP address at the country level, as well as an exact match at the state level for those IP addresses located in the United States. In addition, the Keynote technology assessment graded results down to a city level and Digital Element's NetAcuity delivered 97% accuracy.

NetAcuity provides patented technology which allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters such as geographic location (country, region, state, city and zip code) as well as connection speed; area code; Internet Service Provider (ISP); North American Industry Classification System (NAICS); domain name; demographics; company name; proxies; Designated Market Area (DMA)/Metropolitan Statistical Area (MSA); language; time zone; and longitude/latitude.

--Tanya Irwin

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