• April 8, 2008

Debbie Yount joins MRM Worldwide, the digital CRM, database and analytics company of McCann Worldgroup, as chief client officer in its San Francisco office.

In this new position, Yount will be a senior contributor to the CRM assignment on the agency's Microsoft account, and will support business operations for MRM San Francisco. She will also lead MRM San Francisco's business development efforts.

Yount was most recently chief holistic officer at Publicis Worldwide, where she was the first person to hold that position at the agency. She was also CEO of its direct and digital unit, Publicis Dialog USA, based in New York. Among her responsibilities was to connect with and engage not only consumers, but retailers, distributors and manufacturers of client products and services. Under Yount's leadership, the agency won assignments from General Mills, Bermuda Tourism, Beam Global Spirits & Wine, Sanofi-Aventis, Wyeth and WellPoint Blue.

--Tanya Irwin