Coors Light To Bow New Can On Tax Day

  • April 9, 2008
The can, with a vented wide mouth, will be out on what the company is calling "National Venting Day."

Coors Light will support April 15 with select local market activities.

The launch of the Vented Wide Mouth Can will be backed with a full marketing campaign, including TV, print, online, radio, POS and out-of-home.

--Karl Greenberg

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