Matchmine's MatchKey Partner Network Lands Four New Partners

  • April 10, 2008
Matchmine announced that four new partners have joined the MatchKey Partner Network--Odeo, Blogdigger, Blogged and MediaMelon.

The partners will use the matchmine Media Discovery Platform to enable their users to discover content.

Odeo is a leader in online, digital media aggregation with an established podcast destination Web site; Blogdigger is a search engine for blogs and syndicated media content; Blogged is a place for readers to discover blogs and for authors to discover who their readers are, and MediaMelon is an Internet video delivery service, optimized to provide high-definition, full-screen videos.

The company also announced a partnership with IODA, the digital distribution and marketing company for the global independent music community. Through this relationship, matchmine will gain access to metadata for IODA's more than 5,000 labels, enabling MatchKey Partner Network members to better connect their users with more than 50,000 independent artists. Using Promonet, IODA's unique promotional distribution network, MatchKey users will have access to pre-cleared, legal music and other promotional assets from IODA's labels.

--Tanya Irwin

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