• April 11, 2008

Pennsylvania's most-visited museum says it is part of an initiative to highlight the institute's expanded demographic profile, its heightened issue orientation and its newly revitalized exhibits and facilities.

Designed to intrigue visitors with the tagline "Curious?," the campaign includes thought-provoking images that will be featured on local television, print, outdoor and online media--and features a new logo.

The campaign, part of a new far-reaching museum effort titled "The New Franklin Experience," was created by the Philadelphia-based Red Tettemer.

--Nina M. Lentini