Yahoo To Implement Minimum Bid Changes

  • April 14, 2008
Yahoo has begun to implement minimum bid changes for its Yahoo Search Marketing (YSM) text ad platform. As announced in February, the Web giant will eliminate the static $0.10 minimum bid for U.S. advertisers, and move forward with minimum bids that fluctuate based on factors like Ad Quality and marketplace value.

According to a spokesperson, Yahoo is tweaking the minimum bid system as a way to "more to more closely align keyword bids with the value and relevance associated with those keywords." The change is in line with other YSM platform upgrades, including a new ranking model, an ad quality index, and pricing discounts.

--Tameka Kee

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