• April 14, 2008

Ckrush, parent company behind the LiveMansion.com and Audiostreet.net online communities, has launched Ckrush Social, a social media agency.

New York-based Ckrush Social will help brands develop and execute social media campaigns across Ckrush's own and third-party online communities and networks. According to Jonathan Ressler, Ckrush's CMO, Ckrush's trio of networks (which includes Mixstreet.net) creates a ready-made incubation chamber for client's future social media efforts.

"The hardest part of building a successful social media property is obtaining the first twenty-five thousand users," Ressler said. "By tapping into our network of a million users, we virtually guarantee that any new social media property--whether it is a social network, mobile application, video sharing or anything else--will have tens of thousands of users within a few months," he said. "(And that) can translate to a cost savings in the millions of dollars in marketing spend."

--Tameka Kee