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Citysearch Adds Barcode Functionality To Local Mobile Search

Citysearch has partnered with mobile bar code tech firm Scanbuy to offer local businesses an extra layer of functionality for mobile searchers. The local search giant is running a trial program with some 500 businesses (mostly restaurants) in San Francisco, and will place a scannable bar code right outside the location or on a billboard.

After users point their camera-enabled mobile phone at the code, the downloadable application scans it and then serves up the mobile version of the business' Citysearch page--including contact info, promotions and user reviews. Citysearch is currently offering the service at no cost to the businesses included in the trial.

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