Citysearch has partnered with mobile bar code tech firm Scanbuy to offer local businesses an extra layer of functionality for mobile searchers. The local search giant is running a trial program with
some 500 businesses (mostly restaurants) in San Francisco, and will place a scannable bar code right outside the location or on a billboard.
After users point their camera-enabled
mobile phone at the code, the downloadable application scans it and then serves up the mobile version of the business' Citysearch page--including contact info, promotions and user reviews. Citysearch
is currently offering the service at no cost to the businesses included in the trial.
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