The panelists copied and pasted a snippet of content from DiscoverTasmania.com into a Google search and found Flightcentre.com outranking it for the exact same
phrase. A further dig found no mention of the content on the referenced page itself, but a look into Flightcentre.com's source code (sans Javascript and as the Google-bot) showed that the latter site
was indeed, cloaking content that it had copied from DiscoverTasmania.com.
While the panelists couldn't find out whether Flightcentre.com had legitimate reasons for copying and cloaking DiscoverTasmania.com's content, Fishkin says that the discovery (in front of fellow panelist and Google search evangelist Adam Lasnik, no less) didn't reflect well on one of Australia's largest travel companies.