• April 15, 2008

Momentum Worldwide has acquired creative digital agency Greenroom Digital and social media sister agency Entertainment Intelligence (E.I.) in a move to strengthen the integrated digital capability the agency offers.

London-based Greenroom Digital and E.I. provide a full-service digital marketing capability specializing in content creation, storytelling and the dissemination of content. The agency was founded in 2000 by brothers Jon Hamm and film director Nick Hamm, to service and facilitate the emerging digital marketing requirements of the film industry.

Nick and Jon Hamm will share the title of head of digital. In addition, Jon will be digital executive creative director, with Daniel Hennessy continuing in the role of ECD of Momentum UK. The entire Greenroom staff of 50 will begin moving into Momentum's offices in the coming months.

--Tanya Irwin