Jumpstart Enhances Auto Ad Network

  • May 15, 2003
The Local Advertising Sales division of Jumpstart Digital Marketing, Inc., an interactive media sales, marketing and technology company, yesterday announced that it has significantly enhanced its program that helps dealers connect with in-market buyers who are researching online. Though partnerships with major auto sites such as Car.com; NADAguides.com; CarandDriver.com and others, Jumpstart has increased the online traffic available to dealers to over 10 million unique visitors each month. In addition to higher in-market buyer traffic, Jumpstart now offers "make exclusivity." This program enables dealers to be the exclusive showroom in a set geographic area to advertise local availability of the auto makes they carry. This effectively locks-out competition from other dealers in the same region offering the same models. Other Jumpstart Auto Advertising Network enhancements include new features in a rich media ad format that enable online car shoppers to schedule a test drive with a specific local dealer, get driving directions to the dealership, or print a special offer coupon from the dealer. These consumer friendly features occur within the advertisement rather than requiring users to click through to the dealer's web site.
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