• May 15, 2003

Motor Trend and Automobile Magazine announced a new series of quarterly single-topic automotive supplements -- the first content jointly produced between the two titles of the PRIMEDIA Consumer Automotive Group. The first supplement, Wheel & Tire Guide, is distributed in polybags with newsstand copies of both magazines' June 2003 issues. Wheel & Tire Guide was created using input from both magazines and features a lead essay by legendary automotive journalist David E. Davis, Jr. The guide includes information ranging from the latest in wheels, tires and related products, to tire terminology and how celebrities are customizing their wheels. Advertisers include Pirelli, Tires.com, Tire Rack and Center Line. More single-topic outserts are in development, with the next supplement tentatively scheduled for September, covering vehicle care.