Jumpstart Syndicates Sponsored Content Across Automotive Sites

  • April 16, 2008
Jumpstart Automotive Media is syndicating sponsored content produced by one of its sites across its entire channel of automotive sites.

Virtual Test Drives produced by Car and Driver are being offered to visitors through other premiere automotive publishers in the Jumpstart AutoPATH channel including NADAGuides.com, Vehix.com, JDPower.com, Road&Track.com, Consumer Guide Automotive, Shopping.com Autos, CarSoup.com, U.S.News.com Rankings and Reviews, HybridCars, and CarGurus.

In addition to video, users of Virtual Test Drives are also offered call-out links that enable users to jump to specific aspects of the car they want to examine more closely. Hotlinks within each video frame, when clicked, open an expandable rich media unit for the user to learn more or take an action specified by the advertiser. There are also hotlinks to customize a potential purchase of the model and links to find a dealer in the user's area.

--Tanya Irwin

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