• ClickZ, Wednesday, April 16, 2008 1:15 PM

AKQA is reorganizing to better integrate search within its roster of interactive advertising services. Scott Linzer, the shop's newly hired director of search marketing, will lead the integration efforts--starting with incorporating the technology from SearchRev (a search firm that AKQA acquired last year). Linzer will also be tasked with developing a strong SEO practice.

Scott Symonds, AKQA's executive media director, has said that SearchRev will still exist as an operational unit on its own, but be more focused on clients in need of tools and tech-focused services. Meanwhile, AKQA Search clients will be those in need of "a higher level of strategy and integrated service," Symonds said.

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