Online Video Viewers Watch 3% More In February

  • April 17, 2008
U.S. Internet users viewed more than 10 billion online videos in February, according to new data from the comScore Video Metrix service. That number represents a 3% gain since January--despite February being two days shorter--and a 66% gain since February of last year.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed--representing 35.4% share of all videos--actually gaining 1.1 share points versus the previous month. YouTube.com accounted for 96% of all videos viewed at Google Sites.

Fox Interactive Media ranked second with 586 million videos--5.8%--followed by Yahoo Sites with 293 million--2.9%--and Microsoft Sites with 293 million--2.9%. Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February, according to comScore.

Google Sites also attracted the most viewers--81.8 million--where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second-most viewers--55.7 million--followed by Yahoo Sites--37.1 million--and Microsoft Sites--27.1 million.

ABC.com, meanwhile, attracted the tenth-largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

--Gavin O'Malley

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