• April 17, 2008

Michael Nevins has been named director of Mobile for GroupM North America, a newly created position. Nevins most recently served as vice president of sales at mobile marketing company Crisp Wireless.

Before joining Crisp, he was director of industry relations at digital media company Muze Inc., handling relationships with senior executives at music labels, home video distributors, and book publishers.

In his new post, Nevins will help GroupM operating companies develop client mobile strategy and strengthen GroupM Interaction's overall mobile presence in the digital industry. He will also be responsible for maintaining relationships with a wide range of wireless vendors.

Marc Goldstein, CEO of GroupM North America, said a big part of Nevins' job would be to be the "evangelist and fire-starter for mobile" at the agency.

--Mark Walsh