Google Brings Free Website Optimizer Tool Out Of Beta

  • April 17, 2008
Google has rolled out Website Optimizer, a tool that Webmasters can use to test variations of a site's content and design to increase conversions. The free tool is available at, and the search giant has also launched an accompanying blog, tutorial and discussion board.

The tool was first rolled out as a beta in late 2006 for users of Google's AdWords platform, but the expansion means that any site owner can access the tool (provided they have a Google account, like Gmail) and start running multivariate tests.

--Tameka Kee

Next story loading loading..