• The Cincinnati Enquirer, Thursday, April 17, 2008 10:30 AM

Two Mr. Clean Performance Car Wash outlets built on the iconic brand of the grinning, bald, muscled genie have performed so well that Procter & Gamble plans to open several more in coming months. Mr. Clean is 50 years old this year.

Both existing Mr. Clean Car Washes mix high-tech car cleaning with the latest in customer convenience. Waiting areas have wireless Internet, flat-screen TVs and a coffee bar serving P&G's Millstone brand. The National Retail Federation earlier this year gave the Mr. Clean Car Wash a national award for its design and approach.

A convenience store offers a selection of greeting cards, stationery, small gift items, car-care items including a selection of Mr. Clean AutoDry Carwash products, and a selection of Joseph-Beth Booksellers' best sellers. A variety of toys are for sale, and each has a couple of water guns and spray bottles that little shavers can use to squirt cars as they pass through the 160-foot wash tunnel.

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