• Promo, Friday, April 18, 2008 10:45 AM

Using a "SWAT-style" vehicle, Jolt Soda is visiting 125 high-traffic locations in San Bernardino, Ventura, Los Angeles and Orange counties in California, distributing 150,000 full-sized samples of Jolt soda over an eight-week campaign. Jolt Patrol brand ambassadors will also pass out 2,200 retro-style Jolt branded T-shirts and branded decals.

Jolt launched in 1985 as an alternative to coffee, using the slogan, "Twice the Caffeine." Last year, it transitioned itself from an added-value soft drink to an energy drink, adding taurine, guarana, ginseng and B vitamins to the formula.

. Jolt has also signed on as sponsor of the Greater Los Angeles division of the World Adult Kickball Association. Branded coolers with product samples will be available for participants.

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